Organic food producers are at a slight disadvantage when it comes to marketing because they are competing on two different fronts: non-organic food producers on one side and fellow organic producers on the other.
The packaging must not only present the food in an appealing way but also in a way that’s in line with the organic food industry’s reputation for wholesomeness and purity. Generally speaking, organic packaging should reflect the ethos of its producer.
Here we will examine some specific qualities that organic packaging can include in order to combine sales appeal with integrity. Read More